Branding. Chef Hollywood

Client Requests for “look & feel”:

  • Clean
  • Red/ Black/ Gray main color scheme
  • Professional
  • Reflects occupation.

The final logo the client chose in this case was not originally what I thought was the best option although it was a variation of the first logo I created for the client. Initially I preferred the logo below. The “basic” shape and muted colors spoke more to my “classic” sensibilities but in a modern way.



The choice the client ultimately made definitely made more sense for his brand so although it wasn’t necessarily my “favorite,” it definitely spoke more of the client himself and I’m glad for it. The sharp contrast in colors give it more excitement and it’s certainly a more “literal” way of portraying the occupation.


Client’s Remarks on Final product:

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